by Dave Manzer | Jun 13, 2017 | Content Marketing, Inbound Marketing
Our second post in our Content Marketing Hack series involves how to talk to your prospects, not at them. A common content marketing mistake made by B2B businesses is that they create content for the sake of creating it. We’re not saying that having fresh content on...
by Dave Manzer | Jun 8, 2017 | Content Marketing
Our first content marketing hack is about knowing who your prospects are. So, do you know who yours are? The best ways to get to know them are to create buyer personas. Maybe you’re wondering why it’s so important to know who your prospects are for your...
by Dave Manzer | May 24, 2017 | Content Marketing
Even though there will be plenty of vacationers hitting beaches, hiking trails and theme parks this summer, it doesn’t mean your content marketing should take a vacation too. After all, content marketing serves multiple purposes for a business, which means it should...
by Dave Manzer | May 22, 2017 | Content Marketing
Deep summer in B2B tech marketing brings to mind those classic seafaring movies about whaling schooners and man-of-wars that suddenly hit a long patch of hot weather. Perhaps your own company’s summer sales doldrums feels the same way? Like a once-animated ship now...
by Dave Manzer | Jan 17, 2017 | Blogging, Content Marketing
A well-run blog provides continuous opportunities to establish your brand’s credibility as an industry expert in the eyes of customers and prospects. It also plays a key role in many B2B companies’ multi-channel marketing strategy aimed at supporting the customer...
by Dave Manzer | Sep 15, 2016 | Content Marketing
Within the past year, the most massive shift in social media has been in live video streaming. From Facebook Live to YouTube Live, the largest social networks are committed to bringing live video to the forefront and surfacing live content higher than pre-recorded...
