by Jo Detavernier | Jan 4, 2017 | Tech Startup
Belgium might be a small country, but it has a vibrant startup community with some pretty large ambitions. In cities such as Ghent and Antwerp, fresh talent is working on building companies which have the potential to disrupt entire industries. Here are 10 Belgian...
by Jo Detavernier | Nov 4, 2016 | Miscellaneous
We are proud to announce that our agency was selected by the Belgian Ministry of Foreign Affairs to provide media relations services for the upcoming Belgian Economic Mission to the State of Texas. The economic mission will take place December 3-11 and will be led by...
by Jo Detavernier | Sep 20, 2016 | Crisis Communications
In 2016 we were witness to two major corporate crises that occured in a very short timespan. The first, Samsung, became infamous when the battery of its Galaxy S7 Note mobile phone started exploding into flames – just prior to its nemesis’ launch of the iPhone 7 no...
by Jo Detavernier | Jul 19, 2016 | Crisis Communications
Writing a crisis communications manual can be a tedious endeavor. But it’s an important one to get right as a great many different challenges present themselves to a crisis communications team during a crisis.A well-written manual helps sharpen the focus of a crisis...
by Jo Detavernier | May 27, 2016 | Content Marketing
News outlets integrating “native ads” into their news stream has become a familiar sight in the news media. Native ads are designed to blend in almost seamlessly with the other content on the site and can potentially be considered regular editorial content by the...
