by Dave Manzer | Jun 19, 2019 | PR Tips
Too often analyst relations are an afterthought in public relations engagements, which is a pity because analysts wield significant influence given their positions as industry researchers with an ability to spot technology trends and highlight industry leaders. Neil...
by Dave Manzer | Jun 3, 2019 | Swyft News
At Swyft we pride ourselves on developing deep relationships with our customers, our partners, and our vendors. Toward that end, we are happy to announce a much deeper relationship with our preferred web hosting partner, WP Engine, the Internet’s premier web hosting...
by Dave Manzer | Apr 23, 2019 | PR Tips
The case for a globally-coordinated, agile approach to public relations has perhaps never been greater than it is today for small and mid-sized B2B companies in the technology sector. Not only do growth opportunities abound in home countries for both U.S. and European...
by Dave Manzer | Apr 5, 2019 | PR Agency
In an earlier post, I wrote about how international trade shows used to be the exclusive domain of large, multinational technology companies like IBM, Microsoft, Cisco, and Salesforce. Nowadays, thanks in large part to the growth of the Internet, robust venture...
by Dave Manzer | Mar 26, 2019 | PR Tips
There comes a time in some relationships when things go south, and it’s obvious that the end is in sight. Usually, both parties in that relationship know it, or at least see the writing on the wall. If you happen to be a marketing or communications executive at a...
