Venture capital investors are in a position to wield incredible influence over startups they help fund, especially the lead investor of a capital raise. Clearly they are counted upon for their financial support, which can be considerable. But they are also relied upon...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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