Product launches are never an easy process to coordinate. Depending upon the size of the company, it may require a project manager coordinating a range of activities from product development to manufacturing or programming to legal to marketing and, in the case of...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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