The arrival of COVID-19 has turned the world of PR and marketing upside down. Last year, a survey conducted by Gartner found that 61% of CMOs expected their marketing budgets to increase in 2020. When they were asked again in April of this year, 65% said they were...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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