IT channel partner companies are uniquely positioned in the industry. Because they lie somewhere between a service business and a product business that they represent and even sell for, this presents an interesting challenge when it comes to PR and securing media...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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