When faced with a crisis, the clarity, consistency, accuracy, and speed of your messaging is more important than ever. When you apply it to a massive scale, like an international sporting event globally televised, in the midst of the all-consuming Covid-19 pandemic...
In 2016 we were witness to two major corporate crises that occured in a very short timespan. The first, Samsung, became infamous when the battery of its Galaxy S7 Note mobile phone started exploding into flames – just prior to its nemesis’ launch of the iPhone 7 no...
Why B2B SaaS CEOs Struggle with PR and Marketing
Many CEOs of B2B software companies, particularly ones with annual revenue less than $25 million, struggle to see the value of investing in a robust marketing program.
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