by swyft | Aug 12, 2024 | Miscellaneous
The pressure to scale tech startups has never been greater. This is due in no small part to the historic pullback in startup funding by VCs in virtually every industry vertical short of AI and a few others. Without proof of growth, and a path toward profitability,...
by Jacy Jones | May 28, 2024 | Miscellaneous, PR Agency
The Swyft team has written extensively about early stage startups and their relationship to B2B tech startup PR agencies. From how to maximize the results of PR to tips on measuring the digital impact of PR, we have covered a lot of topics related to the beneficial...
by Savannah Mazanowski | Oct 24, 2023 | Miscellaneous
Signs that we are in a down economy abound. This is especially true for the tech sector of the economy, which according to Crunchbase has shed nearly 270,000 jobs in the U.S. since the downturn began in 2022. While it’s not all doom and gloom for the tech economy (AI...
by Gabriel Hyde | Sep 6, 2023 | Miscellaneous
Every startup faces the challenge of standing out from the competition. Because B2B tech startups are drivers of innovation, often in traditional industries where change is difficult to adopt, building a strong brand image by engaging with the news media can greatly...
by Gabriel Hyde | Aug 22, 2023 | Miscellaneous
There’s no question that the startup tech industry, with the notable exception of AI, has fallen on hard times for well over a year now. According to Crunchbase, July 2023 saw the second-lowest level of VC funding since the startup tech reset started early last year....
by swyft | Jan 12, 2023 | Miscellaneous
It’s already January! Have you figured out how to create a 2023 PR plan for your B2B tech startup? If you’re like many early stage startups, it’s never a given. With the holidays in the rearview mirror, it’s still not too late to figure out how to...
