by Suzie Tawney | Oct 24, 2019 | Marketing Automation
Marketing automation software may not be the most expensive software investment a B2B company makes, but pound for pound it may have the greatest potential for ROI of just about any software it does purchase. Why is that? Because marketing automation software is...
by Suzie Tawney | Oct 1, 2019 | Marketing Automation, Marketing Strategy
As an integrated PR and marketing agency working with B2B tech companies, we have had our share of ‘what is marketing automation’ questions. The simple answer is that it’s a comprehensive term that can be used to describe many elements of a modern digital marketing...
