by Kathryn Arnold | Jun 29, 2021 | Crisis Communications
When faced with a crisis, the clarity, consistency, accuracy, and speed of your messaging is more important than ever. When you apply it to a massive scale, like an international sporting event globally televised, in the midst of the all-consuming Covid-19 pandemic...
by Jo Detavernier | May 17, 2018 | Crisis Communications
A data breach, by its very nature, will take a technology company by surprise and expose its brand to grave threats, both financially (loss of business) and reputationally (loss of trust because you will be most likely held at least partially responsible for what...
by Jo Detavernier | Jan 25, 2017 | Crisis Communications
Many companies have no crisis communications plan available to help them prepare for and manage their reputations during a crisis. Rather than invest in a crisis comms plan ahead of time, most companies will end up trying to improvise their way out of a crisis. Others...
by Jo Detavernier | Jan 13, 2017 | Crisis Communications
Fake news is here to stay. But that should not be a surprise. Fake news is not new. It has been around since the founding of our country. The likes of John Adams, Thomas Jefferson and Benjamin Franklin all indulged in cooking up apocryphal content to advance the cause...
by Jo Detavernier | Sep 20, 2016 | Crisis Communications
In 2016 we were witness to two major corporate crises that occured in a very short timespan. The first, Samsung, became infamous when the battery of its Galaxy S7 Note mobile phone started exploding into flames – just prior to its nemesis’ launch of the iPhone 7 no...
by Jo Detavernier | Jul 19, 2016 | Crisis Communications
Writing a crisis communications manual can be a tedious endeavor. But it’s an important one to get right as a great many different challenges present themselves to a crisis communications team during a crisis.A well-written manual helps sharpen the focus of a crisis...
