SalesVu, a fintech startup focused on mobile payment processing and POS, had to build a brand from scratch in an emerging market. At the same time, it had position itself against established competitors like Intuit, Square and PayPal. SalesVu began as a mobile payment processing application that let small business owners and freelancers accept credit cards anywhere they do business. Eventually, however, market opportunities led the company to enter the mobile POS, eCommerce and ERP space for small and mid-sized businesses.
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