A large publicly-traded company headquartered in San Antonio contacted us to help them raise brand awareness in order to improve hiring prospects in the Austin market. The company needed to figure out how to communicate career growth opportunities across a variety of industries available to prospective hires.
FULL-FLEDGE MARKETING AND pr CAMPAIGNS
After conducting interviews to pinpoint the key demographics Harte Hanks was looking for in employees, we developed a multifaceted media campaign that included digital marketing, posters, bus wraps, highway billboards, and newspaper ads. We also targeted potential employees through PR efforts with outreach to local TV and print media.
Create a unifying brand theme and communication strategy designed to give the company’s employees a universal brand with which they could identify above and beyond the separate customer support groups to which they belong. We created a single theme around a call to action for employees and prospective employees, complete with original photography of employees, graphic design, and messaging. Based on interviews, we also identified three key demographic traits indicative of highly desirable/successful employees. Our messaging and artwork for both recruiting and internal communication materials targeted those traits in order to boost the company’s appeal across those segments.
To boost company morale, we recommended an employee ambassador program to reward top performers with perks and additional responsibilities that included becoming recruiting ambassadors with networking and social media opportunities.
To further maximize the company’s new brand messaging, we suggested new social media engagement opportunities highlighting their hiring efforts and showcasing the perks of working at Harte Hanks. We also suggested that the client create additional branded material for its offices to include posters, lanyards, pins and other branded items.
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