Case Study | Brand Awareness
We helped this company generate brand awareness and grow their company through an integrated marketing campaign.
A large publicly-traded company headquartered in San Antonio contacted us to help them raise brand awareness in order to improve hiring prospects in the Austin market. The company needed to figure out how to communicate career growth opportunities across a variety of industries available to prospective hires.
The company lacked a cohesive brand identity across its various customer support divisions. It also lacked a solid communication strategy aimed at its workforce and the public at large.
We knew that if people wanted to work at Harte Hanks they needed to feel like they were a part of the organization. Our plan was to unify the brand and communication strategy for prospective and current employees.
We did this by conducting interviews to determine the traits of highly desirable/successful employees and create a theme and message around those traits.
Full-Fledge Marketing And PR Campaigns
Our partnership with Harte Hanks proved not only to be successful for the company’s branding and marketing identity but also improved company morale. Our branding helped foster a stronger sense of employee belonging by creating a series of internal use posters featuring original photos of current employees and copy relating to their work experience.
Revamping Harte Hanks branding identity to support their growth opportunities ultimately led to a successful recruiting campaign with several hundred new employees.
The client’s corporate headquarters liked our recruiting campaign so much they decided to
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