Case Study | Fintech Company 

eCommission

Overview

 

eCommission is a fintech company that leverages technology to provide commission advances to real estate professionals to help them better manage their business cash flow in a highly unpredictable market. eCommission came to us for help with developing awareness and leads within their target market. 

 

OUR CHALLENGE

 

They had two goals in mind upon coming to us for help. One, to increase brand awareness among real estate agents. The company also wanted help with lead generation. They needed to capture more leads and convert more leads from new customers as well as transactions from existing customers.

OUR ANSWER

 

Given the company’s goals, we developed a 5-point plan that included a number of different tactics and verticals. Each point of the plan was developed to either build upon the previous stage or further maximize our efforts. 

Thought Leadership

To build awareness within the real estate industry, we began by turning the company’s blog into a source of daily, useful and shareable advice on a wide variety of topics of interest to the modern real estate agent. To execute such an ambitious blogging schedule, we implemented a form of brand journalism that included creating monthly editorial calendars and news ‘beats’ of interest to agents.

Social media

To push awareness further, we began promoting eCommission’s daily blog posts on all three of its main social media platforms: Facebook, Twitter and LinkedIn. We analyzed the results to see which topics performed better on the different social networks and why. Eventually, we zeroed in on demographics that performed well by providing eCommission with actual conversions and closed transactions, something which is not always easy to do across all social networks for a B2B company.

Lead Generation

Once we saw the blog traffic moving steadily northward, we recommended eCommission change to a new, more responsive WordPress blog template to allow for more interaction from visitors. The company added multiple call-to-actions, some with promo codes, in order to drive leads directly from the blog.

PPC CAMPAIGN

To further maximize the company’s lead gen activities, we assisted with the management of their Google AdWords campaigns in order to direct more traffic to the website and increase conversions.

ORGANIC SEO

Our blogging campaign was also designed to leverage content and keywords of interest to real estate agents and the real estate industry. But we followed best-practices SEO by avoiding keyword stuffing and instead emphasized quality content. We also sought out guest bloggers who would provide us backlinks to the website.

OUR RESULTS

5x TRAFFIC

With our rigorous blogging schedule, we were able to generate five times more traffic to their blog than before

100s OF LEADS

eCommission went from 0 leads to 100s of leads and conversions with our help and the impact of our blogging efforts

500% GROWTH

Facebook likes skyrocketed with our plan. We saw eCommission gain a 500% growth in Facebook user engagement

2x ENGAGEMENT

Facebook wasn’t the only social media platform eCommission saw growth in. Twitter doubled in engagement and saw a surge in new leads and conversions

ORGANIC > PAID

Organic and direct search took over as site traffic generators versus paid, with direct taking the top spot and proving brand awareness continues to skyrocket

#1 PROVIDER

eCommission became the number one provider of real estate commission advances and the go-to, reliable financial resource for agents and brokers.

 

 

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