VIDEO MARKETING

Storytelling on Steroids

 

With as many as 70% of B2B buyers watching a video at every stage of the sales funnel, it’s no surprise that more tech companies now use video marketing as part of their strategy. A majority of tech companies report that video actually improves website conversion rates.

We work closely with B2B brands to develop powerful video narratives for use on websites, social media channels, and email campaigns. We offer full-service video production that includes scriptwriting, film, audio, direction, and editing. We ensure every video produced fits seamlessly into your marketing and PR strategy with the goal of amplifying your brand awareness, driving website traffic, and improving lead conversion performance.

Video Energizes the sales funnel

The Creative Difference

After defining marketing and business goals, we brainstorm themes for your video content to ensure it has a lasting impact. All ideas will reflect your brand’s objectives, voice, and key buyer personas. Once we decide on a concept, we will develop a production brief, mood board, script, and shot list to help all teams visualize and execute to the approved plan.

video_marketing_process

Lights, Camera, Action!

Production is where we bring the concept to life. We provide and set up all equipment, lights, mics, props, and staging area. With attention to detail, we ensure the set and cast best reflects you and your business. Following the approved script and storyboard, we direct and shoot the footage and b-roll making sure everyone feels comfortable as we progress through the process.

 

Attention to Detail

Our team will work closely with you in post-production to examine all footage and edits the video according to script and storyboard. With your core message our focus, we will produce a final cut that feels cohesive and delivers the strongest visual story to your target audience. We add graphics, music and voice-overs as necessary to increase the impact of your brand message.

Coming Soon to a Screen Near You

When the final cut has been approved, we will format and distribute. This includes evaluating and recommending the approach to social media, email marketing, and ad spend. We will also guide you in setting up analytics to accurately measure the video’s impact using KPIs you approve of. After all, our goal is to deliver the highest ROI possible for your video marketing investment.

 

Looking to propel your growth?

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